Written by Quality Battery Supplier: batteries-company.com on twenty four July 2011
Android‘s rise to the top of the smartphone market took longer than a lot of individuals realise. however the Android Tablets 2012. sales for tablets up to now paint a grim picture for the short-term. Here’s how Google will turn things around.
1 Cheaper models
Analysts are agreed: tablets are too expensive for the man in the street right now, who find it hard to justify shelling out a device that mirrors parts. And as long as they remain that way their appeal will remain confined to early adopters.
Android tablets from top-end makers are among the priciest of the lot, and looked an even worse buy when Apple opted to retain the original iPad price point for its second-gen slate.
Granted, there have been cheaper Android slates from the likes of clothes retailer Next. But if Google is serious about challenging Apple it needs to find a way to get a heavyweight like Samsung or HTC to produce an affordable kit.
In short, what’s needed is the Android tablet equivalent of the cut-price HTC Wildfire or PAYG wonder the Magic, both of which bargain blowers arguably did more to boost the spread of Android than any other handsets.
2 Google-branded tablet
Looked at from sales alone, Google’s own-branded Nexus Android phones didn’t set the world alight. But to see them as flops would be a grave mistake.
What both handsets, which showcased the Froyo and Gingerbread iterations of the platform, did was set a high standard for third-party manufacturing partners to live up. And in that respect they were both successes – something that’s highlighted by the ever-rising standard of Android phones.
A Google tablet would do the same for Android slates by showing exactly what the search giant expects from them. What’s more, while Google’s decision to break from the industry contract paradigm for the original Nexus One confused customers, the model could work brilliantly for slates. Especially in view of research showing that costly contract deals are what’s really putting people off and that people would rather buy their tablets outright and use them over Wi-Fi.
3 Work closely with Amazon
Rumours that Amazon could be planning an Amazon tablet or indeed a family of tablets, have been rife for months now. And according to a lot of analysts it could be the most credible rival to the iPad.
Given the sheer clout Amazon wields in online retailing and the masses of media content it could bring to a platform where it’s a bit lacking, Google would be well advised to keep it onside. That means not inciting a price war with its rival appstore, even though its obviously encroaching on Google’s turf and securing some neat, timed exclusives that make the Android Market look a bit of a poor relation.
And there’s more. Amazon’s robust finances mean it’s also in a position to subsidise the unit price of its tablet and recoup the loss from app and content sales. That means it’s arguably better-placed than any of the other manufacturers to make the credible, cheap Best Android tablet that the platform needs to go supernova.
4 Boost the range of tablet-optimised apps
Software support makes or breaks platforms. that is a truth we have a tendency to hold to be self-evident. so it is a worry that a year once the primary Android tablets landed there are still solely 17 apps on the market at the Android Market that are designed to require advantage of the screen real estate that slates provide.
Compare that to the iPad. Apple’s offering has a whopping 70,000-odd. If Google is to avoid turning into the Sega Saturn of the tablet sphere, it must total the way to catch-up. And fast.
5 And secure some exclusive ones too
After the PlayBook didn’t win individuals over and therefore the HP webOS pill remaining a cult concern, the pill market may be a two-way battle right now. but it won’t be for too much longer. particularly when Microsoft finally gets its act along to mount a challenge on the market.
Google will set Android tablets apart with apps that are solely available on its tablets. It won’t be straightforward. they’ll got to the break the bank to form it value devs’ while being locked to Android tablets. but it will be worth the outlay to draw in mass-market punters who do not offer 2 hoots regarding their OS innovations but may well be swayed by some triple A games.
One of Apple’s key blessings in the tablet house is that its retail network of Apple stores, all staffed with bright young things well versed in explaining its product to the man on the Clapham Omnibus.
Obviously Google cannot rollout something comparable quickly. but it will piggyback on other Best Android Tablets. retailers. Not least the pill Central space planned for BestBuy stores. For the short-term and busy periods, it must send out reps to demo its wares, engage with punters and switch floating voters off from Apple.